We make
startups and scaleups grow.

We are Unkillable

Over the last 10 years, we've built startups and businesses in the US, UK, Germany, and Hong Kong. We learned our lessons the hard way - a combination of successes and failures. Now we are applying those lessons in a very structured fashion to help founders grow.

We help founders transition from working in their business to working on their business in order to become Unkillable. This is the point in time in your company when you can control your own destiny - usually based on when you become profitable or when you raise your next round.

Real growth comes from ruthless prioritisation and focus

There are hundreds of things that you can do to grow but only a few will make a real difference - the vital few versus the trivial many. To discover and ruthlessly prioritise the vital few you need to believe the following...

Startups

≠ Businesses

A startup is a temporary organisation designed to search for a repeatable and scalable business model. A business executes a proven business model effectively and efficiency. Startups turn unknowns into knows. Businesses turn plans into profit. Good startups learn fast, good businesses execute with excellence. Certain parts of your company will operate like a business while others like a startup.

Growth

≠ Marketing

Growth is not just about more traffic. Improving our pricing model is growth. Reducing churn is growth. Automating customer support is growth. Enabling more referrals is growth. Anything that moves us towards our goal is growth. The clearer our goals, the faster we can grow. The more multidisciplinary our approach, the faster we will grow.

Learn more...

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Real growth comes from ruthless prioritisation and focus

There are hundreds of things that you can do to grow but only a few will make a real difference - the vital few versus the trivial many. To discover and ruthlessly prioritise the vital few you need to believe the following...

Startups  
≠ Businesses

A startup is a temporary organisation designed to search for a repeatable and scalable business model. A business executes a proven business model effectively and efficiency. Startups turn unknowns into knows. Businesses turn plans into profit. Good startups learn fast, good businesses execute with excellence. Certain parts of your company will operate like a business while others like a startup.

Growth  
≠ Marketing

Growth is not just about more traffic. Improving our pricing model is growth. Reducing churn is growth. Automating customer support is growth. Enabling more referrals is growth. Anything that moves us towards our goal is growth. The clearer our goals, the faster we can grow. The more multidisciplinary our approach, the faster we will grow.

We work behind the scenes at some of the UK’s fastest-growing startups

PropTech
B2B2C

10x improvement in revenue growth, to 30%/month on month for last 4 months.

FinTech
B2B

Cut £2m of spend with no change to the growth rate - turning sales cycle from 18 months to 2 months.

Messaging
App

From Product Market Fit to 45%/month Monthly Active User growth, for 9 months in a row, to reach 2.5m users.

We've been there, done it, and got a large selection of startup t-shirts

We are a small, remote team of expert partners, backed by some incredible executers who sit behind the scenes.

Andrew Crump

Partner

An accomplished founder process thinker, Andrew has spent the last 8 years in and out of the Silicon Valley where he learnt from the best of the best while building growth focused startups.

Tim Sherratt

Partner

Serial technical founder and generally very nice chap, Tim is driven by an interest in what makes startups succeed and how to apply that for success.

Kosta Kolev

Partner

Startup operator and product growth guy. Kosta has built startups across Hong Kong and London and launched multiple joint ventures with Fortune 500 corporates.

Get in touch

We help you to build the culture and processes that drive growth - so that when we are not there, you know what to do. And when you are not there, your team knows what to do. 

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